What if I told you I heard of a guy who built a whole company just by making videos about his beard? Sounds funny, but it’s the origin of men’s grooming and accessory company Beardbrand.
Back in 2014 I was watching one of my favorite shows, Shark Tank, and Beardbrand was one of the companies p
itching. Now I didn’t have a beard at the time, nor do I now, but something about the company stuck out to me. I don’t know if it was the logo or the premium looking products, but I became a fan. They didn’t
get a shark that night, but they got a customer. I ended up purchasing some of their products as gifts for my bearded friends and they could not have been happier. With the holidays right around the corner I thought I’d go see there new line, but ended up reading a little about their story.
Founded in 2012 by Eric Bandholz, as a way to unite beardsmen and build a community, Beardbrand is now a well known company. Where did it all began?
Beardbrand first started off with a blog, a YouTube channel, and a Tumblr blog. They posted videos and articles highlighting mens grooming techniques, style and knowledge about beards. The main goal was to educate men about growing beards, but it was also in the founders mind to show that beards didn’t mean unkempt. That beards can be fashionable, stylish, and indicative of a well put together gentleman.
They stayed on that path for most of the year and built up a nice following. Though in a niche market, the potential for the company was slowly growing. Later in 2012 Eric met Lindsey Reinders and Jeremy McGee during a Startup Weekend event in Washington. Along with a few others they developed an app and won the competition. Seeing how well they worked together, they decided to stay in touch and possibly do business in the future.
After the event Beardbrand’s community continued to grow and a new opportunity arose. A New York Times reporter was doing a story on beard care products and wanted to consult with Eric on the piece. That interaction was the final push before Beardbrand became the company it is today. Lindsey and Jeremy joined the team and together the three launched the Beardbrand store.
The new business and started with only $30 and a commitment from a vendor. The store launched the day before the article posted. From that day, the business has grown consistently month over month.
I still don’t have a beard (connection issues smh) but their current line of products looks amazing. They make for a great addition to your beard kit or an even better gift for friends and family.
Check out their site at: http://www.beardbrand.com/pages/about-us